The global real estate industry is undergoing a technology-driven revolution. Digitization, data innovation and new investment models are reshaping the way business is conducted in the real estate market.
From artificial intelligence and blockchain to digital platforms and asset tokenization, these changes not only increase operational efficiency but also democratize access to real estate investments.
In this article, Bring Consulting explores how digitalization and technological innovation are redefining real estate investment internationally.
1. PropTech: The Technological Revolution in Real Estate
The term PropTech (Property Technology) refers to the use of technology to optimize all stages of the real estate cycle, from buying and selling to asset management and financing.
✔ Market analysis platforms are enabling faster and more accurate assessments.
✔ Big Data and artificial intelligence help investors identify opportunities more accurately.
✔ Construction companies are using BIM (Building Information Modeling) to optimize projects and reduce costs.
Digital transformation is not just a trend, but a new standard for the industry.
2. Automated Valuation Models (AVM)
Automated Valuation Models (AVM) use advanced algorithms and databases to estimate real estate values with greater accuracy.
✔ Agility: Instant assessments without the need for an in-person inspection.
✔ Cost reduction: Reduces dependence on human evaluators.
✔ Transparency: Standardized information based on market data.
This innovation is revolutionizing banks, real estate funds and institutional investors by offering reliable asset price estimates.
3. Tokenization of Real Estate Assets
Real estate tokenization is one of the most promising innovations in the sector, allowing properties to be converted into digital tokens and traded via blockchain.
✔ Asset fractionation: Investors can purchase “fractions” of a property.
✔ Liquidity: Facilitates global trading without bureaucracy.
✔ Security: Immutable records guarantee authenticity and transparency.
The potential of tokenization is transforming the way real estate funds and individual investors access the market.
4. The Advancement of Digitalization in Brazil
Brazil was not left out of this technological revolution, with large companies investing in innovation in the real estate sector.
✔ MRV Engenharia invested R$250 million in digital transformation between 2015 and 2019, adopting virtual tours and sales automation solutions.
✔ Subsequently, in 2020, an additional R$51 million was invested, totaling R$530 million over eight years.
✔ Loft, one of the first PropTechs in Brazil, revolutionized the purchase and sale of real estate through artificial intelligence and big data.
✔ Luggo, a startup from MRV, allows digital and bureaucracy-free 100% rental, bringing more efficiency to the market.
5. The Future of Technology in Real Estate
The global real estate market is evolving rapidly, and experts predict that emerging technologies will continue to drive this transformation through 2025.
Rising trends:
✔ Digital twins: Virtual models that simulate the performance of a property even before its construction.
✔ Artificial Intelligence: Algorithms that personalize searches and improve decision-making.
✔ Blockchain: Greater security and traceability for real estate transactions.
✔ Augmented Reality: Immersive experiences for buyers and investors.
The digitalization of the global real estate sector is no longer a concept of the future – it is happening now. Companies that embrace new technologies streamline processes, reduce costs and gain a competitive advantage.
Advances in PropTech, tokenization, artificial intelligence and blockchain are democratizing access to real estate investments and shaping a more agile and transparent market.
Do you want to know how your company can position itself in this transformation scenario?
Bring Consulting can help your company implement innovative strategies and seize opportunities in the digital real estate sector.
Contact us!
