Donald Trump’s reelection has brought a new wave of economic measures with a direct impact on international trade. Although his protectionist stance, aligned with the “America First” policy, presents significant challenges, it also opens doors to new strategic opportunities, especially for exporting countries such as Brazil.
In this article, Bring Consulting explores the main measures of Trump's new term and how they can transform the global flow of trade, with a focus on the impacts for Brazil.
The End of the “De Minimis” Exemption
The Trump administration is considering eliminating or modifying the “de minimis” exemption, which currently waives tariffs on imported items under US$1,400. This measure, widely used by giants such as Shein and AliExpress, has facilitated the entry of more than 1 billion items into the US in 2023.
With the possible restriction, Brazilian products could gain competitiveness, especially in categories that are currently dominated by Chinese exporters. This creates a strategic moment for Brazil to reposition itself in sectors such as fashion, footwear and agricultural products.
Tariffs for Companies Producing Outside the US
Trump has reaffirmed his stance of imposing tariffs on companies that do not manufacture in the United States. The measure, announced at the World Economic Forum in Davos, is putting pressure on multinationals to return their operations to American territory.
While this may seem like a challenge for foreign suppliers, Brazil may find opportunities by positioning itself as a reliable partner to fill gaps in the American supply chain.
Criticism of the European Union and the New Global Dynamics
The president has been vocal in his criticism of European Union tariffs on American agricultural products and automobiles and has called on OPEC to lower oil prices. Such tensions could shift U.S. attention to alternative trading partners, such as Brazil, which has strong export potential in agricultural products and commodities.
The External Ticket Service
Trump created the Foreign Exchange Service to manage international tariffs and raise revenue. Experts warn that this measure could shift responsibility for the US deficit to other countries, hurting export-oriented economies.
For Brazil, this could represent a chance to strengthen commercial ties, taking advantage of the misalignment between the US and China and the increase in American demand for alternative suppliers.
Protectionism and Trade Tension: Challenges and Solutions
The Trump administration’s protectionist stance is likely to generate trade tensions and reconfigure global chains. Despite the challenges, exporting countries like Brazil have the opportunity to diversify markets and increase the relevance of their exports in the US.
How Can Brazil Seize the Opportunities?
- Strengthen Competitiveness in Exportable Products: Take advantage of sectors in which you already have a competitive advantage, such as agribusiness, mining and manufacturing.
- Diversify Markets and Products: Invest in innovation and new niches that gain relevance with changes in global dynamics.
- Establish Strategic Partnerships: Invest in trade agreements that guarantee access to the American market in key areas.
Donald Trump's new term presents a challenging scenario, but also one with opportunities for Brazil. With a well-structured strategy and a close eye on global changes, it is possible to transform challenges into competitive advantages in international trade.
Whether for companies or governments, understanding and adapting to new dynamics will be essential to navigate this new economic scenario.
