The global energy transition is no longer a distant vision — it is already underway. And two protagonists have led this transformation with concrete actions: Germany and Norway. Both countries are accelerating the consolidation of green hydrogen as a strategic vector for decarbonization and energy security, while building bridges with international partners — including Brazil.
Germany: infrastructure, politics and international cooperation
Germany is not just investing in renewable energy — is redesigning its geopolitical positioning with a focus on energy security. With the goal of producing 5 GW of green hydrogen by 2030, the country recognizes that much of this demand will come from abroad. Therefore, its strategy is anchored in bilateral agreements and investments in infrastructure for import, such as Yara's new low-carbon ammonia terminal in Brunsbüttel. With the capacity to import up to 3 million tons of ammonia per year, the project represents around 5% of the European target for 2030.
Energy cooperation with strategic countries is also advancing. With Brazil, for example, Germany is working on the development of green hydrogen clusters and pilot projects supported by bilateral technical cooperation.
Norway: technology, export and vision for the future
Norway is following a complementary path. With vast water resources and clean energy expertise, the country is investing in both the production and export of green hydrogen. Yara’s newly inaugurated 24 MW plant, considered the largest in Europe, already delivers fertilizers produced from renewable ammonia — a concrete example of the practical application of the technology.
In addition, Norway is investing in hybrid solutions, combining ammonia production with carbon capture and storage (CCS), expanding the possible routes for industrial decarbonization. The goal is clear: to become a reliable supplier of clean energy for Europe and beyond.
Brazil on the hydrogen route
With an abundance of renewable energy and a strategic geographic position, Brazil has been gaining ground as a preferred partner in green hydrogen projects. One of the highlights is the installation of the Norwegian Fuella AS plant in Ceará, with a projected investment of R$9 billion and production of up to 400 thousand tons per year.
Another example is the Green Hydrogen Cluster of the Federal University of Itajubá (MG), developed in partnership with the German government and the German Technical Cooperation (GIZ), which has already received R$ 25 million in investments. Source: GIZ
Multilateral initiatives strengthen the agenda
These movements connect with multilateral platforms such as Mission Innovation, of which Germany, Norway and Brazil are members. The mission is bold: Accelerate clean energy innovation through cooperation between governments, academia and the private sector.
What does this mean for the future?
We are facing a paradigm shift. The leadership of countries like Germany and Norway signals that green hydrogen is no longer a promise but has become a concrete part of foreign policy, industrial development and energy security strategies.
For developing countries and innovative companies, now is the time to take a stand. Opportunities are forming now—and those who can build the right connections can lead the next phase of the energy transition.
How Bring Consulting can help
Bring Consulting supports companies, investors and governments to navigate the transformations of the global energy market. With expertise in clean energy and international partnerships, we develop customized strategies for entering the green hydrogen and sustainable technologies sector.
Contact us and find out how to transform innovation into a competitive advantage.
