Brazil is one of the richest countries in terms of natural and cultural diversity, and its tourism potential is vast and underexploited. With stunning landscapes, one of the largest biomes in the world and a unique cultural heritage, the country has all the ingredients to establish itself as one of the main global tourist destinations. However, expanding this potential requires a strategic focus on infrastructure, international partnerships and the promotion of sustainable tourism.
1. Infrastructure: The pillar of development
Lack of infrastructure is one of the biggest challenges for tourism in Brazil. Although the country has some of the most sought-after destinations in the world, such as Rio de Janeiro and the Amazon, the visitor experience can be hampered by logistical problems. Investing in airports, ports and road access is crucial to making the country more accessible and attractive to international tourists.
Recent investments in the Port of Salvador and the expansion of Salvador Airport are examples of improvements that can boost the flow of tourists, especially in the Northeast, which is already emerging as a destination.
2. International partnerships and strategic marketing
Brazil needs to expand its partnerships with international tourism companies to promote its lesser-known regions, such as the Midwest and North, in addition to its already popular coastal cities. Marketing strategies focused on ecotourism and sustainability have attracted more visitors to countries with unique biodiversity, such as Costa Rica and Australia — Brazil could follow suit.
The creation of international hubs, such as the “Rio G20+ Platform”, which proposes greater cultural and tourist visibility, is also a relevant initiative to promote the country in major global events. This brings notoriety and can attract more foreign tourists and investors.
3. Sustainability: Green tourism as a differentiator
Ecotourism is one of the areas with the greatest potential for Brazil, which is home to unique biomes such as the Amazon Rainforest and the Pantanal. However, it is essential that this type of tourism is developed with a focus on environmental preservation and local communities. Investments in sustainable tourism can help Brazil not only attract more conscious visitors, but also strengthen its international image as a country committed to global environmental goals.
The discussion around the G20 and ESG practices, as well as Brazil's commitments at events such as COP30, are examples of how the country is strategically positioning itself to stand out as a leader in sustainable tourism.
4. Regional opportunities: Bahia and the northeast on the rise
Regions such as the Northeast have gained international attention for their immense tourism potential. The state of Bahia, for example, with its rich culture, paradisiacal beaches and investments in infrastructure, could become one of the main tourist attraction centers in the coming years.
The connection between tourism and international events, such as the G20 in Rio de Janeiro in 2024, reinforces Brazil's role on the global stage, increasing the country's visibility and attracting not only tourists, but also investors interested in exploring business and leisure tourism.
Brazil has enormous tourism potential, but its success depends on strategic investments in infrastructure, international partnerships and, most importantly, the promotion of sustainable tourism. The growth of this sector can generate more jobs, strengthen the economy and improve the country's image abroad, consolidating Brazil as one of the main global tourist destinations.
If your company is looking to expand in the tourism sector or wants to explore new business opportunities, contact Bring Consulting and find out how we can support your growth journey in Brazil and abroad.
