The answer goes far beyond abundant sun and wind. It involves a strategic combination of natural resources, public policies and a growing European appetite for reliable, clean and safe sources of energy. In times of geopolitical transformation and global energy transition, Brazil is emerging as a key player in this game.
But after all, what makes the country so attractive to Europe when it comes to clean energy?
1. Potential for green hydrogen production
Brazil has one of the cleanest energy matrices in the world, with about 50% of its energy comes from renewable sources. This favorable scenario has attracted the attention of the European Union, which is seeking to diversify its clean energy sources.
Recently, Vale and Green Energy Park announced studies for the installation of a green hydrogen production unit in Brazil, aiming to supply a future low-carbon steel Mega Hub in the country.
2. Strategic partnerships in renewable energy
European companies have established partnerships with Brazilian companies to develop clean energy projects. European Energy and Petrobras, for example, signed an agreement to develop a commercial-scale green methanol production plant in the state of Pernambuco.
In addition, Eletrobras and Ocean Winds, a joint venture between the Portuguese EDP Renováveis and the French Engie, signed a memorandum of understanding to explore the development of offshore wind farms in Brazil.
3. Institutional support and international funding
The European Union has shown interest in strengthening cooperation with Brazil in the energy transition. Events such as “The EU-Brazil Partnership for the Green Energy Transition” discuss key aspects of trade and investment in the current and future partnership between the EU and Brazil for the green energy transition.
Furthermore, the European Investment Bank (EIB) has approved significant investments to accelerate the global green transition, including support for clean energy innovation in Latin America.
4. Commitments to sustainability and climate
Brazil has stood out in international forums for its commitment to sustainability. During the G20 in Brazil, the “Global Clean Power Alliance”, a UK-led and Brazil-supported initiative aiming to triple global renewable energy capacity by 2030.
These actions reinforce Brazil's image as a reliable partner committed to the global climate agenda.
But after all, what does all this data mean?
They point to a clear answer to the question that opened this article: what is Europe looking for in Brazil when it comes to clean energy?
The answer lies in the strategic combination of factors: an abundance of renewable resources, competitive potential in the production of green hydrogen, advances in infrastructure and an increasingly active energy diplomacy. Brazil is not only a viable alternative — it is positioning itself as a preferred partner.
For European countries, this partnership represents energy security, emissions reduction and diversification of their energy sources. For Brazil, it is a unique opportunity to attract investment, drive innovation and lead the global energy transition scenario.
Bring Consulting stands alongside companies and institutions that want to occupy this new space in the international clean energy market. Contact us and find out how to transform this potential into concrete opportunities.
